The Brazilian Football Confederation (CBF) is negotiating the broadcasting rights for the Copa do Brasil from 2027 to 2030, with Record TV as one of the main contenders. The network, which already broadcasts one match per round of the Brasileirão, is in talks to cover games from the tournament, according to 'Folha de São Paulo'. The surprise was the lack of contact with CazéTV, which broadcast all matches of the 2026 World Cup, including exclusives.
What's at stake?
The CBF aims to raise R$ 1 billion from the negotiations, which are expected to conclude in August. Other networks like Globo, Amazon (Prime), SBT, and ESPN have also been approached. In the Brasileirão, rights are shared among Globo, Record, CazéTV, and Prime Video, but the CBF hasn't ruled out the possibility of a monopoly.
Why was CazéTV ignored?
The exclusion of CazéTV, which played a significant role in broadcasting the World Cup, has raised questions about the CBF's strategy. The network, which has shown interest in expanding its sports coverage, did not receive any formal offers.
What's next?
The Brazilian national team is on a high after a strong World Cup campaign, with 7 points from 3 matches (2 wins and 1 draw), 7 goals scored and only 1 conceded. The next challenge will be against Australia on September 25, where the team aims to maintain its positive momentum.
